Facebook Ads VS Google AdWords

Hello, readers today i came up with an interesting Versus. In recent generation most the entrepreneurs are showing interest to advertise their business in social media. In mean while there having stepping doubts, that in which i need to advertise my business like Facebook Ads or Google AdWords.

 Facebook Advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has.

 So, when you must choose one advertising channel over the other, which one you have to select? for that today we will rise the curtains for that...

 There are several circumstances to consider which advertising channel is supreme for your organization.

Online Advertising Budget & Average CPC

 In great number of cases users prefer cost per click (CPC) because it has significantly higher for Google AdWords than Facebook Ads.

•  The average CPC for Facebook Ads in the US was $0.28 in 2016.
• The Google AdWords Average CPC was $2.32

Your Industry & your Competition

  A related point to that 1st is you should consider the industry of your business and your competition when trying to make the decision. There are certain industries that are crazy expensive from a CPC perspective. 

 For suppose, you are considering advertising any of these keywords on Google, and you don't have an insanely big amount, you might want to reconsider. I have experienced hand in working in higher education, finance, legal, and health care, all are extremely aggressive with in AdWords and very difficult to successful in. Again, i am not advocating not using AdWords, but setting the expectation that Facebook ads might be a more inexpensive alternative with extremely powerful targeting capabilities for many industries.

Defining your Target

 Initially, you need to determine what is your target can manage and you've considered the industry and your opponent. You should consider that at what you're aiming from marketing initiative. 

• If your goal is increasing brand awareness or demand generation, Facebook will help you in reaching it.
• However, if you're looking to generate sales or leads, then AdWords was an intelligence choice.

 Buyer's Platform

Catching your buyer's is also plays an crucial part.

• If you are looking capture users in the moment of looking to purchase a product or service, Google AdWords would be your best bet due to the high level of intent from your audience.
• However, if you're trying to bring more awareness on consideration to your offering, then Facebook ads can help you target those with a current or unknown need for your product or service.

 Conclusion:

According to me Google AdWords can reach people beyond 3 billion searchers each month. But, Facebook allows you to target specific users based on their interest. Beyond that Google can fetch you that Brand Reputation and Facebook can crawl you Brand Awareness. This is how both channel's can complement and fuel the growth of your organization.

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